Being Out of Line
Alison Plasto is a writer, producer and filmmaker. A natural storyteller, her documentary filmmaking is hitting the mark. In fact this year, if you look closely, you’ll see Alison’s work on ABC Open as she helps regional and rural Australians tell their stories.
Drawn to ideas with contemporary themes, Alison delves deeply, creating story lines that are rich in the everyday, with life changing implications. She is passionate about mental health and is fascinated with generational change and the impact technology has on our lives.
Before veering Out of Line, Alison worked in marketing, notching up some valuable experience with Telstra, Rugby World Cup, BT Financial Group and Unilever. In 2006, she left the walls of beige (and her corporate career), to finish film school and create Out of Line.
When she’s not making documentaries, you’ll find Alison in the mountains… usually with some skis on. Her first feature documentary is currently in development.
Documentary
OUT OF LINE has a passion for writing and directing honest, ambitious and humorous documentaries. With an eye for observation and an ear for humanity, we invite you to sit back, relax and preview our work.
National Busking Day
If you haven’t heard of The Dead Leaves, you’re about to … we first heard their soulful sound at National Busking Day together with James Reyne.
Credits
- Camera
- Producing
- Editing
Walmadany Sundown
The rich red pindan country of the Kimberley.
Credits
- Camera
- Editing
Fitzroy Gardens
The seven videos were shot in Melbourne’s signature laneways and parklands.
Credits
- Directing
- Producing
1 Million Acts of Kindness
When was the last time you were kind? The first in a series for the 1 Million Acts of Kindness campaign, these ladies are the essence of kindness.
Credits
- Camera
- Producing
- Editing
Exhibition Street
With seven videos to shoot in just two days, the heat was on.
Credits
- Directing
- Producing
Play Tennis
Out of Line worked with Tennis Australia to encourage Australians to pick up a racquet and head for the court.
Credits
- Directing
- Producing
Flinders Lane
When Mercer asked Out of Line to create a series of conference videos with character, this was the result.
Credits
- Directing
- Producing
Skiing Bond Style
When 007 suggested we go to Falls Creek for the day, who were we to argue? Hotham to Falls in just six minutes. Very Bond.
Credits
- Camera
- Editing
Kind Kids
Where an adult sees a broken pipe, a child sees a waterfall, now that’s kindness. This video is the second in a series for the 1 Million Acts of Kindness campaign.
Credits
- Camera
- Producing
- Editing
One Vision
This video was used to open a management conference for a pharmaceutical company. How did we get their attention? With one vision.
Credits
- Concept Creation
- Writing
The Fine Line
What makes a person ‘normal’ or ‘sane’ and who are we to decide? A powerful concept worthy of exploration and the inspiration behind this raw documentary where the camera was unobserved.
Credits
- Producing
- Editing
Deep Powder Haze
Deep Powder Haze is a mysterious illness that often results in long, unexplained absences from work. Shot on the iPhone, this film is an example of what can be created on the fly…
Credits
- Camera
- Producing
- Editing
Photography
Inspired by the outdoors, our photography is totally natural and often candid.
Reportage
The Kimberley
High Country
Behind the scenes
We are also ski instructors...
Oh - and the skiing? Alison Plasto is a certified ski instructor and teaches at Mount Hotham in Victoria. During the winter months, if you look hard... you’ll find her in powder and film making heaven.
Did you know...
We are also ski instructors
Writing
We write words to suit any company, big or small.
Writing for online
This is about the number of words that the average person reads whilst scanning a website page. By the time you’ve read this, your audience may have moved on. Can you get your message across in this space? With Out of Line you can.
Telstra Business
The content refresh of the Telstra Business website was the largest overhaul Out of Line has undertaken. Our rather stern focus was to reduce the number of pages and create content that small and medium business could identify with right from the first screen. Fortunately for everyone, it was a triumph.
Warwick Fabrics
Out of Line was asked by the very talented designers at Warwick Fabrics to come up with the words to launch their Anthropology and Bondi Collections. We’ve been working with them ever since.
Community Sector Banking
Community Sector Banking, part of Bendigo Bank, was having trouble finding a tagline when Out of Line discovered a distinct lack of brand positioning. We explored and refined their brand essence and translated their promise into action through a new website and collateral. And the tagline? Real impact.
AMP Capital Shopping Centres
Just before the onset of winter, AMP Capital generously decided to give their Shopping Centre customers a chance to win a ski holiday to New Zealand. Our ever so slight interest in the snow made this project - creating characters on the slopes, somewhat surreal. Meet the Champion family.
Frequently Asked Questions
"Who looks at Frequently Asked Questions?" a friend ventured once. You'd be amazed. Neglect at your peril. How FAQs are written, searched and presented online is the tip of your customer service iceberg. When Telstra and BigPond asked Out of Line to refresh their FAQs, we looked, listened and produced a whole new series.
Writing for film
All of us have great ideas but at times we are lost for words. We can help craft your idea from concept to final cut. Whether it’s an online video, a documentary, a screenplay or an app, Out of Line scripts between the lines without the drama.
One Vision
Out of Line was given just one day to create something extraordinary for this conference opener. Time was of the essence. Together with Art Director, Nicoleen Agnello we imagined, drafted and crafted; and won the pitch!
Trapped
Through our own volition, we can become trapped in our lives. This film explores the lives of two men, Jim and Max, and their relative freedom. An ambitious drama, Trapped was selected in the Sydney Latin American Film Festival and Newtown Flicks Festival.
Writing for brands
Sometimes called brand strategy, getting your brand story and positioning right is just as important as your online content. At Out of Line we think about your brand essence first and create content that suits your image and personality (desired or otherwise!).
Bright Brewery
One fine Autumn day, a certain writer happened to be in a certain brewery in Bright. As luck would have it, Bright Brewery needed to strike a consistent tone for their new packaging. Naturally, we were only too pleased to lend a hand.
Writing for theatre
It’s a little known fact that Out of Line writes plays for the theatre. In our spare time. With work selected and staged in Short & Sweet and Inscription – we script and produce events needing the slightest bit of theatre.
In-valid
As we get older at what point do we become invisible? In-valid takes a look through multi-focals at our increasing desire to resist retirement (and getting old) in order to retain our identity. In-valid was short-listed in the national award winning play competition, Inscription.
Want to know more?
About us
When we’re creating content, we think about your story first. A ridiculous amount.
Who we are
Out of Line was created by Alison Plasto in 2006.
Specialists in the production of documentary and online content, Out of Line has developed an enviable reputation for taking your story and making it, well… enticing.
The moment we start writing, filming or editing – your audience is with us. Only then can content be truly engaging. Though our ideas are often out of line, we take our work seriously and deliver with a level of professionalism that most companies dream of, however wild!
Our thing
- Documentary
- Online content
- Photography
- Writing
- Skiing
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